Porsche Design Concours
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A New Category of Automotive Ownership
Porsche Design Concours creates a new category of automotive ownership, bringing together privately owned automotive studios, Porsche Design environments, private hospitality and a curated collector community. Developed by Newgard Group in collaboration with Porsche Design, the inaugural Dallas and Palm Beach destinations establish the foundation of a planned national platform.
Property type
Private Automotive Studios + Lifestyle Destination
Status
In Development
Location
Dallas, Texas + Palm Beach, Florida
Ownership Model
Typical Ownership
Design Shaped by Porsche Design
At the core of the concept is Porsche Design’s design philosophy. Porsche Design collaborates on the overall design vision and experience, including architectural and interior environments. Rooted in precision, performance and timeless functionality, these principles shape a distinctive setting where architecture, automotive culture and hospitality come together.
Private Automotive Ownership, Reimagined
Individually deeded studios are conceived as private automotive galleries and personal retreats - places to display and enjoy a collection, work, relax and entertain. Hospitality, automotive and concierge services extend the experience beyond the studio, creating more ways for owners to spend time at the property and connect.
The Concours
Many studios open directly onto The Concours, a gallery-like interior automotive promenade that forms the architectural heart of the property. More than a circulation space, it creates a distinctive setting for arrival, movement and the shared experience of automobiles beyond each private studio.
